'Redirects' are very commonly used to divert traffic from one page to another destination. This allows you to have components (normally pages) in the navigation that take the visitor to a different page, component, or website.

Redirects are set from the Layout Manager, in the tree-view of the Website.

Destination

Selecting the 'Redirect' option will automatically offer you a Picker where you can select or designate the destination of the redirect.